Fundraising & Development
Advocacy work requires resources. For each advocacy campaign, you will need to
create a projected budget for campaign work, including infrastructure, staffing, collateral materials, research, lobbyists, and media. Then, determine what each
member organization can contribute to the campaign budget. While some coalition members may not be able to contribute cash, they may have in-kind resources
such as staff time and materials that can fill a budgetary need. These are valuable contributions and should not be overlooked! Once you have a campaign
budget, you can create a fundraising plan to cover your unmet needs. Advocacy campaigns can be an effective "selling point" for donors who want to support policy work.
This awesome set of tips and tools were developed by Diane Pickles based on her
real-life experience with sustaining and advocacy coalition from her days leading the Tobacco-Free Mass coalition.
Organizations should also consider their existing donors and corporate sponsors as
potential advocacy resources. Donors believe in an organization's mission and may have resources they can lend to the cause. For example, a corporate sponsor
may be willing to lend its lobbying staff for a coalition's cause, or a donor who has a personal relationship with a key decision-maker may be willing to make contact
on an organization's behalf. Recent research has shown that the more ways an organization involves its donors and volunteers in
its work, the more likely that those individuals will stay committed to the organization for the long-term!